Overview video of Smith's Variety store showing different products and employees.

The Same Smith's People Love, Ready for the Next 76 Years

Smith's Variety has been the heart of Mountain Brook since 1950. Gifts, toys, party supplies, sorority favorites, ribbon by the yard, and those things you didn't know you needed until you found them. Same Smith's you've always loved, brand new look.

Shop Now!

Visit us at Crestline

Red bow illustration on a white background

Some stores come and go. Smith's just keeps getting better.

For 76 years, Smith's Variety has been tucked into the heart of Mountain Brook. The kind of place you walk in for one thing and leave with five. Custom invitations, party supplies, licensed Greek and Samford gear, gifts for every age, the best ribbon selection in Alabama, and more than a few things that will stop you in your tracks.

There's always something new to find, and a few familiar faces to help you find it.

Come see what you've been missing.

Greek Life

Smith's Variety is the go-to shop for Greek Life essentials. From sorority gifts to fraternity apparel, we have everything you need for bid day, initiation, and game-day. Serving Greek chapters at Samford and throughout Birmingham.

Shop Greek & Collegiate

Sweet Home Alabama

Alabama-inspired apparel, gifts, and accessories made for everyday style. Whether you're shopping for yourself or looking for the perfect Alabama gift, Smith's Variety in Mountain Brook has the best selection of locally inspired goods in Birmingham.

Shop Local
Local Team Spirit

No matter what mascot you're repping, we've got a little something for everyone. We carry merchandise and party supplies for Mountain Brook, Samford, Alabama, and Auburn with a wide array of color and mascot options for every school in between. Find one-of-a-kind, locally-made products you won't find anywhere else!

Shop Collegiate

● Scroll down

Rooted in Faith. Made for Home.

Fill your space with pieces that speak to what matters most. From hand-lettered scripture prints to handcrafted crosses and devotional candles, every item in our collection is designed to bring warmth, peace, and meaning to your everyday surroundings.

Shop Faith

We Can See it Now...

Merchandise display window with home decor items including serving pieces, flowers and lamps.

Under the Sun Diffuser

$34.99

VIDA Colette Small Bowl

$37.00

Under the Sun Diffuser

$34.99

Corkcicle Sommelier Stemless Set

$49.99

The Way Shopping Used to Feel

Founded in 1950, Smith's Variety has spent generations helping families across Mountain Brook, Birmingham, and beyond celebrate life's moments. We carry everything you need to bring people together, and our staff, some of whom have been here for decades, will go out of their way to help you find exactly what you're looking for. Come see us in Crestline Village and let us show you what 76 years of doing this looks like.

About Us